I recently purchased my first iOS device, an iPhone 5.
Since then I have been receiving a lot of flak from haters, mostly Android fans. I would receive specs comparisons against the latest Samsung devices, the S3 and the Note 2. As a technical guy myself, I can understand these specs and I do admit that the iPhone does fall behind in (most of) the categories.
Unfortunately, what the “techies” fail to consider is that it is not all about specs.
Here’s a great piece by Seth Godin on this:
There are two kinds of users/creators/customers/pundits.
Some can’t understand why a product or service doesn’t catch on. They can prove that it’s better. They can quote specs and performance and utility. It’s obvious.
The other might be willing to look at the specs, but he really doesn’t understand them enough to care. All he knows is that the other choice is beautiful–it makes him feel good. He wants to use it.
Acura vs. Lexus, Dell vs. Apple, New Jersey vs. Bali…
You can have both specs and beauty, of course, but only if you work at it.
Calvin of PinoyTechBlog also had this to say, “Whether copied, stole, or borrowed, Apple sure do know how to make beautiful devices and market them.”
Come to think of it, this should also be a coach’s mindset. Sometimes knowing the right words (specs) to say to a coachee is NOT enough. The coachee must feel good about you, he/she must know what you are on his/her side and be able to trust you. Only then will you be an effective coach for them.
Ryan’s top five talent themes are:
Relator, Arranger, Learner, Maximizer and Individualization.
Do you want a 30-minute complimentary coaching session with Coach Rye? Check out his availability here: Calendly.